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Judith Sherven (PhD) and James Sniechowski (PhD)

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the Soft Sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing”.

They have founded the Soft Sell Marketers Association (SSMA) to provide training and support for soft sell marketers who are thinking about, have begun, or are on their way marketing their products and services online.

They also provide their popular Soft Topic/Soft Sell Copywriting Home Study Course. And with partner Tom Justin they developed the only course for the true Internet marketing beginner - First Step Internet Marketing - with students in 17 countries.

Judith & Jim are the bestselling authors of five relationship books. Be Loved for Who You Really Are (St. Martin's Press), The New Intimacy (HCI ), Opening to Love 365 Days a Year (HCI), The Smart Couple’s Guide to the Wedding of Your Dreams (New World Library), and Living Your Love Everyday (eBook).

The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James, May 2009) is their first, but not last, book about marketing and sales as a mutually beneficial process between seller and buyer, transforming commerce through consciousness and conscience, caring and connection. It is already a best seller!

Judith is a clinical psychologist who worked in private practice for twenty-two years. Jim holds a doctorate in Human Behavior and co-founded the Men's Health Network in Washington, D.C.

They are popular and inspiring international speakers and trainers who demonstrate the groundbreaking personal and professional benefits available through soft sell, heart-based marketing.

As guest experts they've been on over 2100 television and radio shows including Oprah, The View, The O’Reilly Factor, 48 Hours, CNN, Canada AM, and The Daily Buzz.

They’ve written for or been interviewed by hundreds of publications including the Los Angeles Times, Chicago Tribune, USA Today, the Boston Globe, Wall Street Journal, Cosmo, O, Bridal Guide, Redbook, Ladies Home Journal, Playboy, Essence, Women’s Day, Family Circle, Parents, Brides, Men’s Health, Best Life, and Today’s Black Woman.

Married 21 years, Judith & Jim currently live in Las Vegas.

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